I won and led four sequential years of competitive assessment and battlecard campaigns for Lenovo. The latest battlecard deliverable included a number of competing enterprise immersive content players creating a novel set of criteria for assessment, strengths and weaknesses across hardware and supporting portfolio, a red/yellow/green ranking for quick identification with more specific highlights included, and tailored recommendations for the company.

This was used by Lenovo internally for sales, marketing, and R&D efforts, delivered by by me remotely to a Lenovo VP audience, and used continually internally afterwards.

The campaigns notably educated the company’s go to market efforts for their VR hardware ands services portfolio, as well as elucidated the complexities of the AI market as it pertained to immersive devices and Lenovo