I was project manager for a large contract with Siemens to support the launch of a new Immersive Engineering product.

This involved deep dive technical interviews with Siemens’ automotive client BAC and aerospace Natilus, who were using Siemens portfolio for novel engineering visualization and collaboration.

The deliverables included a whitepaper and a snapshot video (see right) highlighting the technical details of each implementation, reasons for using the technology, and expectations around growth and potential barriers.

My role included both management of the project itself, including roadmapping, resourcing, and client communication, as well as primary research and deliverable creation.

The campaign helped expand the brand presence of Siemens’ new product through thousands of media hits and dozens of actionable leads, with a level of objectivity as a trusted voice in the space and quantitative research backing.